Hey is that your customer?
This seems like a simple question. But what exactly is a customer? Most business people would define a customer as someone who purchased your products or services. OK, fair enough! But if someone makes a purchase just once, are they still a customer in a year? How about 5 or 10 years? You may be [...]
The 4 Keys To Customer Contact
Each piece of customer contact information that you can collect has a use in your overall marketing plan. You can’t really have too much customer information. (I am excluding confidential information such as credit card numbers which can become a liability.) Let’s explore the different types of information you should be collecting and how you [...]
The One Simple Tool That Explodes Your Small Business Revenue
There is an old saying from back in the early direct marketing days. “The money is in the list.” It’s as true online as it was offline. The ability to communicate with your customers is your businesses most important asset. The tool we use online to create and maintain a “list” is the autoresponder. Let’s [...]